Kestrel Communications
19545 NE Norrland Lane
Poulsbo, Washington 98370

Douglas Cramer, Director
(360) 900-8705

Rebecca Cramer, Business & Creative Director
(360) 900-9300

Information Design and Strategy

October 22, 2016 - Douglas Cramer

Since graduating from Rutgers University in 1990 with a degree in English, and a lot of classes in what was then an innovative program in "Communications", I have worked in many publishing environments and observed first-hand the arrival and adoption of the Internet as our primary means of presenting ourselves, our ideas, our institutions, and our businesses to the public.

Northwestern IDS Program


As the Internet has matured, and new publishing approaches and ecosystems have developed, our language has continued to evolve as to what even to call this field in which we're engaged. As I began to move from print publication to online communications in the early 2000s, the term New Media was in style. Other terms have come and gone. I've recently seen a lot of smart folks using the phrase Content Strategy to describe the intersection online of good words, images, audio and video with an overarching design and vision. But the wording that I'm most intrigued by now is that of Information Design and Strategy.

This is the wording that has been chosen by prestigious Northwestern University, as they launch their new online Master's program in Information Design and Strategy at the School of Professional Studies. Having spoken with some of the people behind the effort, I'm very impressed by their understanding of how this emerging field has come to be, why it is needed, and how it can advance in the future. The goal of the program is to teach people how to "learn to drive effective digital communication".

Step into an emerging field and learn how to blend digital skills like information architecture and experience design with branding and messaging needs, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics.

This is a fascinating opportunity for all us with a compelling interest in elegantly and effectively sharing stories and messages, and forming and growing and serving communities, via today's digital technology.

What is Kestrel Communications?

Kestrel Communications offers effective and elegant communications solutions that can be quickly put into practice. We excel at planning and completing projects in support of well-conceived campaigns that help organizations expand and grow, integrating today's best tools and practices for building responsive websites and social media platforms. Our core services include: Writing and Editing; Website Design; Social Media Design; Print Design; Production Design; Training; Strategic Planning; and Market Research and Analysis. Kestrel is led by Douglas and Rebecca Cramer, and its foundation is the collaboration uniting their wealth of complimentary abilities and experience.

Read more about Kestrel Communications and how we can aid your outreach to your audiences and communities.