CONTACT

Kestrel Communications
19545 NE Norrland Lane
Poulsbo, Washington 98370
kestrelcommunications@gmail.com

Douglas Cramer, Director
(360) 900-8705

Rebecca Cramer, Business & Creative Director
(360) 900-9300
 

Print Design

The Cost of Working for Free

March 16, 2017 - Rebecca Cramer

A fellow artist once chided me for working for free as a makeup artist and production designer, believing that it devalued my work as an artist. In my mind, I believed it a good way to gain exposure as a new artist, network with others in the industry, and get practical experience. However, it is a slippery slope. It is far too easy to be taken for granted and fall into a place where one's work loses value because it was produced for free. I don't have the answers, on this topic. But it is good to read another's exposure of the issue. Jessica Hefland explores this in her article Why Are Designers Still Expected To Work For Free? in reference to Doubleday's recent announcement of an open competition for the design of the cover of Dan Brown's upcoming book. Undoubtedly this will stir up the hankering to submit for gratis. But should it? 

What is Kestrel Communications?

Kestrel Communications offers effective and elegant communications solutions that can be quickly put into practice. We excel at planning and completing projects in support of well-conceived campaigns that help organizations expand and grow, integrating today's best tools and practices for building responsive websites and social media platforms. Our core services include: Writing and Editing; Website Design; Social Media Design; Print Design; Production Design; Training; Strategic Planning; and Market Research and Analysis. Kestrel is led by Douglas and Rebecca Cramer, and its foundation is the collaboration uniting their wealth of complimentary abilities and experience.

Read more about Kestrel Communications and how we can aid your outreach to your audiences and communities.