CONTACT

Kestrel Communications
7547 Seabeck Holly Rd. NW
Seabeck, Washington 98380

Douglas Cramer, Director & Project Manager
(505) 603-3456
Douglas@KestrelCommunications.com

Rebecca Cramer, Business & Creative Director
(720) 346-2903
Rebecca@KestrelCommunications.com

The Cost of Working for Free

March 16, 2017 - Rebecca Cramer

A fellow artist once chided me for working for free as a makeup artist and production designer, believing that it devalued my work as an artist. In my mind, I believed it a good way to gain exposure as a new artist, network with others in the industry, and get practical experience. However, it is a slippery slope. It is far too easy to be taken for granted and fall into a place where one's work loses value because it was produced for free. I don't have the answers, on this topic. But it is good to read another's exposure of the issue. Jessica Hefland explores this in her article Why Are Designers Still Expected To Work For Free? in reference to Doubleday's recent announcement of an open competition for the design of the cover of Dan Brown's upcoming book. Undoubtedly this will stir up the hankering to submit for gratis. But should it? 

One of the most compelling arguments that has come out of the free-work conversation is that agreeing to it perpetuates a culture in which creative work goes unpaid and undervalued. As Helfand argues, it also sends a message that art and design are more like hobbies than careers. "If you are lucky, the fun and easy part is a lovely benefit," she writes in her email. "But it is still business, and it is absolutely work—ergo, something changing hands that deserves compensation, plain and simple.

Should artists work for free? Send me your thoughts via Facebook or email!

What is Kestrel Communications?

Kestrel Communications offers effective and elegant communications solutions that can be quickly put into practice. We excel at projects using the acclaimed Drupal content management system for website construction, integrated with today's best tools and practices for building responsive websites and social media platforms. Our core services include: Writing and Editing; Website Design; Social Media Design; Print Design; Production Design; Training; Strategic Planning; and Market Research and Analysis. Kestrel was launched in Lakewood, CO, in 2017 by Douglas and Rebecca Cramer, and its foundation is the collaboration uniting their wealth of complimentary abilities and experience.

Read more about Kestrel Communications and how we can aid your outreach to your audiences and communities.